Nicole Coulter is an award-winning writer—with a background in finance services journalism and digital media. As the founder of Selling Point Media, she researches and composes concise content for discerning audiences. Her copywriting clients include financial professionals, asset management companies, business coaches and niche public relations firms. She specializes in writing flawless, persuasive copy for print, web, audio, video, and social media—and in assisting with successful branding campaigns, including a recent promotion for green energy investment. Nicole’s insightful columns on marketing and practice management appear in RIA Central, an online professional journal, weekly.